AI Champions · Guilds · Ambassador communities

While everyone is building infrastructure for AI, we build the human layer that makes it actually work.

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We build human infrastructure for organizations leading in AI

Organizations that win in the AI era don't win because of the tools. They win because of the people who know how to use them, lead the adoption from within, and tell the story to the outside world.

What we can build together

AI Champions

The AI Champions community drives AI adoption across teams, helps embed new tools and workflows, and grows the champions themselves as talent.

We build these communities around clear deliverables, a defined timeline and scope, exclusive membership through manager recommendations or a rigorous application process, and a direct connection to the organization's goals.

Embedding a cross-organizational strategy. A community that leads AI use cases across departments, including Legal, Finance, HR, and beyond, driven by directors and senior leaders who see the bigger picture.
Bottom-up growth. A community of key people across R&D or a business unit who identify opportunities from the ground up and develop solutions tailored to their teams' needs.
Innovation through a sandbox approach. A community that drives innovation, tests new solutions, and brings knowledge and learnings back to teams.

The result

Employees who take ownership of sharing knowledge and embedding AI inside their teams, with a strategic eye on the organization's goals. A connection that runs both bottom-up and top-down.

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Guilds and Professional Communities

In the AI era, professionals become Builders. Experts who know their domain deeply and know how to work with AI can take end-to-end ownership of work that, until recently, took an entire team to deliver.

Guilds are what make this shift possible. They build shared knowledge, maintain consistent quality, uphold high standards across every core profession (Frontend, Backend, Mobile, Design, Product and Content), and make sure every employee has what they need to become a Builder.

Dependencies between teams drop, velocity rises, and a shared context layer puts the building blocks of every profession within reach of every professional who needs them.

The result

Development teams that move faster, run on AI, and free their people to focus on managing AI, innovation and orchestration, with as few dependencies as possible.

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AI Brand Ambassador Communities

In the AI era, employer branding matters far more than it used to. Talent looks for organizations where AI leads and makes an impact, customers want to see it in the product itself, and investors look for signs of technological progress and growth potential.

Glue builds a community of employees who tell the organizational story on social media, the company blog, meetups and other public channels. They share the AI adoption journey from their own authentic point of view: what's happening in day-to-day workflows and how the product itself is evolving.

Most organizations have invested heavily in DevRel, but that's no longer enough. We need to bring business functions to the forefront as well, demonstrating that innovation is embedded across every part of the organization.

That's how you attract the right talent, retain existing employees, and send the right message to customers and investors.

The result

Employees who enrich their social media, the company blog, and relevant meetups with content that positions the company as an AI-first organization, highlights the impact of AI on the product and the way work gets done, and clearly differentiates the company from its competitors.

Let's talk about it

From the Inside: The Podcast

Who are the people making organizations succeed with AI, and how do they do it with guilds and internal communities? We invited people who built human infrastructure at leading organizations to tell us what drove them, the challenges they faced, and what actually changed.

Episodes are in Hebrew. Every episode comes with a written summary of the key takeaways in English.

Apple Podcasts Spotify Pocket Casts All episodes

EP 25HEThe New Guild Model at WixAviran Mordo, VP Engineering

EP 24HEAI Champions Guilds at HiBobLihi Kab, Senior TPM

EP 23HEThe Engineering Guild at HoneyBookBoaz Adato, Engineering Guild Lead

All episodes

Blog

Discover. Learn. Lead.

Opinion pieces, case studies and insights all about building human infrastructure in the AI era.

All posts

What Anthropic Offers in Its Champions Program, and Why It's Worth Paying Attention

Anthropic's playbook for building an enterprise champions network landed on my desk, so I compared it with the AI Champions programs I build. Here's what they offer, what I'd add, and why I think a community outlasts a network.

June 2026 · 11 min read

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The Guild Builds Infrastructure for People and for AI

Shopify's River and Ramp's Dojo show the same thing: agents are only as good as the standards professionals write for them. That's the work of a guild, and it's why guilds now serve two audiences, people and agents.

May 2026 · 4 min read

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The Ramp Story: When Everyone in R&D Is a Builder

Ramp reached 99% AI adoption by building three things: Glass to lower the barrier to entry, Sensei to make 350 skills usable, and Dojo to turn private knowledge into shared infrastructure.

May 2026 · 3 min read

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The Library

Research, case studies, talks and books on making AI work through people. Hand-picked, and updated all the time.

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Testimonials

The Impact of Glue

There's no doubt we made the right call when we asked Glue to be part of building and running the community.

Shanny Ernst Israel Talent Acquisition & Employer Brand Manager @ General Motors

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When we realized we needed to build an ambassador community and dug a little deeper, we understood that community management is genuinely a profession. It sounds like one of those things you do on the side or "along the way," but the more we learned, the clearer it became: building a community is a real profession, and managing one, being the glue that connects people, requires real expertise.

There's no doubt we made the right call when we asked Glue to be part of building and running the community. We created a connected, active community that drives real impact, and there's no doubt that without you, and especially Hadar, who led the whole process, it wouldn't have happened.

Glue leads our community with professionalism, sensitivity, and a lot of love that shows in every post, comment and meeting.

Hadar is an asset to any organization.

Romi Soffer Employer Branding Manager @ Gong | Ex-Intel

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We met many people every day, but only some leave the marks, and one of them is Hadar.

I had the pleasure of working with Hadar at Intel, collaborating on the "skills" project in which she was responsible for building and leading a community of experienced engineers. I was always in awe of Hadar's ability to lead people (even via ZOOM, which is ten times harder), get them engaged and on board with her ideas and the mission. Hadar is an asset to any organization, she is profound, and her ability to tackle any problem is remarkable.

I highly recommend Hadar and would love to work with her again (at any time!).

Hadar is one of the most talented people I've ever worked with!

Ayah Orpaz Director of Employer Brand and Employee Experience @ NICE | Ex-Intel

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Hadar is one of the most talented people I've ever worked with!

She is a gifted community manager: knows how to engage all community members, adjust herself to every individual, motivate whoever is in need, plan strategy, execute every mission in no time, and everything always with a smile! Her curiosity never ends, she knows how to drive you beyond your limits and she will always be there to support you. No mission is too hard for her, she is the ultimate can-do person and she always learns and explores for more. She also has 2 wonderful very inspirational podcasts with I really recommend hearing!

To conclude: she is the best partner you can ask for, you will win in every field with her working with you!

Hadar has a winning formula that's helping us build more communities.

Yifah Dannenbaum HR Manager at Netafim

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We had a dream of building professional communities at Netafim, so we could tap into the strength of a diverse global organization and reach professional teams all over the world.

Choosing to work with Hadar was the natural move. Together we asked questions, worked through the tough calls, and cracked the formula that fit our organization.

Hadar brought a wealth of knowledge and hands-on experience that helped us sharpen our needs so we could turn the dream into reality.

We got a set of tools, a method to work with, and we were off.

Today, after 3 successful sessions of the first community and at the start of the second, I can say Hadar has a winning formula that's helping us build more communities.

Thank you, Hadar, for the guidance and the support.

I couldn't have asked for a better partner on this journey.

Einat (Bareli) Itzkovitz Marketing Communications Manager @ Applied Materials

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I'm so glad I got to know Hadar as part of building the storytellers community at Applied.

First of all, she's simply great at it. A "people person," with excellent writing and editing skills.

On top of that, she's not just a great partner but a real team player: always available, always looking for where she can help and make our team's work better, and always making it feel easy and fun.

I couldn't have asked for a better partner on this journey.

1 / 5 testimonials

You've come to the right place

If you're building AI infrastructure and want to build the people who'll make it work too, let's talk.

hadar@glue-team.co.il